SUPREME X GTA

A partnership between two of the world’s most disruptive brands.

Supreme fans are used to waiting hours in line. Now, they’ll fight for new product drops in the streets of their favorite game.
When GTA 6 gets released, those playing online will have an opportunity to complete a series of unusually challenging missions.
If they succeed, they’ll be given access to the latest Supreme drop - in the game and in real life.

HYPING IT UP

Supreme will start dropping hints to their followers on Instagram.

Their fans on Twitch.

And those in the game.

THE DROP

A character repping Supreme will start roaming the streets of GTA 6 online.
If you’re lucky enough to find him, he’ll make a break for it.
Tackle him, and he’ll invite you to a series of missions.

The last on the list: Rob a Supreme shop and make it home alive.

Other online players will be notified of your heist. Since we’re only making 100 shirts, they’ll do whatever it takes to stop you from getting one.
Those that fail, and most will, can start over. They’ll just have to find our character again.

THE GOODS

Pull it off, and we’ll mail this to your doorstep.

THE BUZZ

As players play, fail, die, and restart, news of our Easter egg will spread over Twitch and other social media platforms.

Grand Theft Supreme

A collaboration idea the fashion and gaming industry didn’t know they needed.

CW: Pete Prendergast
CW: Rich Forzano